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When most people think of an information empire, they automatically connect it to a massive amount of education. For generations common knowledge said that you have to have a B.A., M.A., or better yet a Ph.D. in order to be an expert. Some people mortgage their homes and work three jobs to string a line of alphabet soup behind their names.
But does a college degree define the word expert? Isn’t a car mechanic with a decade of experience an expert? Isn’t a builder with 50 houses on his resume an expert? Isn’t a housewife who can plan and prepare immense holiday dinners that look delicious and taste even better an expert?
The limiting effect of the degree mindset
According to a recent U.S. Census report only 27% of young people ages 18 to 24 enroll in college. Conventional wisdom says the remaining 73% will remain in “blue collar” jobs and lower income status. This attitude has a devastating effect on the goals and dreams of gifted individuals in this group.
An expert is simply someone with knowledge and experience in a field.
It’s time for broader outlook
With the information explosion and ease of communication on the Internet, the word expert takes on the more practical meaning. An expert is simply someone with knowledge and experience in a field. He could be a gardener or a mason. She could be a stay-at-home mom who is an avid jewelry maker or cake decorator. Or maybe she’s the one who organizes all the events at her church.
Whatever the niche, these experts can create an information empire based on what they know and what they have done. Tips of the trade, shortcuts, and advice can lead to online seminars, training programs, and mentoring…each with a higher ticket price and each delivered online where there are no printing costs or postage rates.
Simple steps to get there
1. Sit down and analyze your areas of expertise. (There will certainly be more than one.)
2. Choose the one you find irresistible. Which one would feel like playing even if you had to work in that area all day long?
3. Jot down a list of 20 vital tips that beginners would love to know. And a short paragraph about each tip.
4. Buy your domain name. Try to get YOURNAME.com. If it’s unavailable, try YOURNAMEnow.com or YOURNAMEtoday.com. A domain name costs about $10 a year.
5. Set up a web site using WordPress.com, a free blog service. The setup instructions are simple and easy to understand.
6. Begin posting your tips and their paragraphs, one per day.
7. Invite your clients, colleagues, friends, and family to stop by your site.
8. Give your tips away for a few months, write articles about your topic and offer a free report.
9. Create a larger product like a class or ebook and charge a small fee to download it. Build from there by offering additional products like a short e-book, a course that is a series of audio clips, or a video demonstration.
10. Get into the information marketing pipeline by subscribing to marketing e-zines and visiting the blogs of the marketing gurus. Keep learning about Internet promotion and product creation and keep growing your information empire.
There are actually more ways to do it then one might think. But why should you bother with email marketing in the first place? Email marketing is an excellent advertising method. It allows you to send emails about special offers, discounts or useful information about your service or industry and build up a relationship with prospects. Email campaign will greatly improve the chance of prospects buying or using your services. In short, email campaign allows you to: build a stronger relationship with your clients, positions you as an expert and the go to person in your industry. Pretty good considering how little it costs!
Even if you don\’t have a web site (or have a site that just sits in cyber space and never gets any visits) email marketing can work for you. You may not have a web site, but what about the people who buy from you or use your services? The people in your store right now. What could be better than a list of prospects who want to get emails from you? A list of Buyers. People who buy from you or use your services are likely to do so again, it also costs several times more to get a new client than to keep one. Put up some advertising signs in your store telling people to sign up for special deals and discounts. Put it on all your printed material and business cards. Add a \”to sign up for special discounts go here\” to receipts buyers get (there is a way to do it for most cashiers machines)
But where will I send them to sign up? A <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=\”http://localemarketing.net/\”>one page site</a> with a sign up form and some text to make people want to sign up even more will cost very, very little (especially compared to what you\’ll make from having a list of buyers) Don\’t want to pay at all? Blogger blogs are free and allow you to put an email sign up! So, why aren\’t you building a list of prospects and buyers already?!
Copy writing Key #1: Know who you are
Knowing who you are seems so basic, but yet so many of us have only a generalized idea of who we really are from the inside to the outside. Several factors have a dramatic effect on our idea of who we are: society’s restraints, the words our parents and peers have used to describe us, and even our own expectations of who we should be. All these serve to force us into a mold that might be different from what’s really inside.
Connecting to our true self in a spirit of celebration creates freedom to be me and releases all that energy we are using to maintain a façade. What kind of hero are you? Are you an artist, a lover, a warrior, or a healer? Are you a caregiver, an innocent or an orphan? Knowing the answer gives you the power of true perspective in your writing. Your words will come out of your true heart, not what you think someone wants to hear. Authenticity is the most powerful place to be for anyone but especially in business.
Copy writing Key #2: Know who you’re talking to
We automatically frame our approach based on the person we’re communicating to. Talking to the checkout girl, you would use a very different style of speaking and even use different words than if you were talking to your elderly grandmother or your son’s teacher.
You can learn who your copywriting is meant for by thinking of some successful client relationships you already enjoy. Choose the top 3 and work through the profiling process for each of them. Take definite steps to discern what kind of person enjoys your services the most. Don’t leave this to a general idea. Sit down and list out characteristics and interests until you get a compilation of traits for each of those 3 clients. Give them fiction names. Write a short biography for each of them. Work at it until you feel like they are friends.
Copy writing Key #3: Speak the language of your prospect
Once you get a firm grip on the identity of your reader, your mind will formulate an approach that is perfect just for them, tailor made to transform them from a prospect into a loyal client. Haven’t you ever read a sales letter that you couldn’t put down? Didn’t it feel like they were talking right to you? That’s what comes from knowing who you are talking to.
Using the same personality styles you can determine whether you are talking to a ruler, a seeker, or a comic. With that information, you will know the words to use, the tone of voice, and you’ll also nail down the issues that individual needs to see transformed in his life or business. For instance, knowing that you are an artist and your prospect is a healer, you can communicate in a way that will be totally real. From your real self to your prospect’s real self. This is pure communication, and it is dynamite.
Copy writing Key #4: Target how they will feel when you have transformed them
What emotion would your target market give anything to experience? Relief? Power? Exhilaration? Peace? This is what you will deliver when they experience the change you offer to them.
They really don’t care how you will do it. All they can think about is how they want to feel when it’s all over. Deliver that promise to them in your authenticity, and you will become a client magnet.
Copy writing Key #5: Include an action step
Always, always, always give them homework. Click here. Go there. Sign up. Tell them how to take the next step and make it urgent that they do it now. Forget to give out an assignment and all you’ve accomplished is to inspire your prospect. They will probably miss the amazing metamorphosis they would have had by working with you.
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I have always wondered about the stock market and I understand it for the most part, but I just never understood what DOW Jones is and why the New York Stock Market is based on their points.
Forecast are saying that Monday’s bell open/close will be 8k open and close at 7.5k, and that is just the beginning. Where do you think it will stop before a steady recovery?







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