Product Description
Part I introduces an overview of business and management by discussing the economic environment, the forms of business ownership and basic concepts of management. Part II consists of six chapters: four that discuss the four principles of management – planning, organizing, motivation and evaluation – followed by two chapters on leadership and communication. The spheres of management are outlined in the eight chapters of Part III, which cover the main functional areas within business: marketing; research and development; production; financial reporting; financial management; investments; human resources; labour relations; and information systems. This section is concluded with a chapter on small business. Part IV discusses the environment of business and includes chapters on business and society, business and government, and international business.
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