There are actually more ways to do it then one might think. But why should you bother with email marketing in the first place? Email marketing is an excellent advertising method. It allows you to send emails about special offers, discounts or useful information about your service or industry and build up a relationship with prospects. Email campaign will greatly improve the chance of prospects buying or using your services. In short, email campaign allows you to: build a stronger relationship with your clients, positions you as an expert and the go to person in your industry. Pretty good considering how little it costs!

Even if you don\’t have a web site (or have a site that just sits in cyber space and never gets any visits) email marketing can work for you. You may not have a web site, but what about the people who buy from you or use your services? The people in your store right now. What could be better than a list of prospects who want to get emails from you? A list of Buyers. People who buy from you or use your services are likely to do so again, it also costs several times more to get a new client than to keep one. Put up some advertising signs in your store telling people to sign up for special deals and discounts. Put it on all your printed material and business cards. Add a \”to sign up for special discounts go here\” to receipts buyers get (there is a way to do it for most cashiers machines)

But where will I send them to sign up? A <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=\”http://localemarketing.net/\”>one page site</a> with a sign up form and some text to make people want to sign up even more will cost very, very little (especially compared to what you\’ll make from having a list of buyers) Don\’t want to pay at all? Blogger blogs are free and allow you to put an email sign up! So, why aren\’t you building a list of prospects and buyers already?!