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Copy writing Key #1: Know who you are

Knowing who you are seems so basic, but yet so many of us have only a generalized idea of who we really are from the inside to the outside. Several factors have a dramatic effect on our idea of who we are: society’s restraints, the words our parents and peers have used to describe us, and even our own expectations of who we should be. All these serve to force us into a mold that might be different from what’s really inside.

Connecting to our true self in a spirit of celebration creates freedom to be me and releases all that energy we are using to maintain a façade. What kind of hero are you? Are you an artist, a lover, a warrior, or a healer? Are you a caregiver, an innocent or an orphan? Knowing the answer gives you the power of true perspective in your writing. Your words will come out of your true heart, not what you think someone wants to hear. Authenticity is the most powerful place to be for anyone but especially in business.

Copy writing Key #2: Know who you’re talking to

We automatically frame our approach based on the person we’re communicating to. Talking to the checkout girl, you would use a very different style of speaking and even use different words than if you were talking to your elderly grandmother or your son’s teacher.

You can learn who your copywriting is meant for by thinking of some successful client relationships you already enjoy. Choose the top 3 and work through the profiling process for each of them. Take definite steps to discern what kind of person enjoys your services the most. Don’t leave this to a general idea. Sit down and list out characteristics and interests until you get a compilation of traits for each of those 3 clients. Give them fiction names. Write a short biography for each of them. Work at it until you feel like they are friends.

Copy writing Key #3: Speak the language of your prospect

Once you get a firm grip on the identity of your reader, your mind will formulate an approach that is perfect just for them, tailor made to transform them from a prospect into a loyal client. Haven’t you ever read a sales letter that you couldn’t put down? Didn’t it feel like they were talking right to you? That’s what comes from knowing who you are talking to.

Using the same personality styles you can determine whether you are talking to a ruler, a seeker, or a comic. With that information, you will know the words to use, the tone of voice, and you’ll also nail down the issues that individual needs to see transformed in his life or business. For instance, knowing that you are an artist and your prospect is a healer, you can communicate in a way that will be totally real. From your real self to your prospect’s real self. This is pure communication, and it is dynamite.

Copy writing Key #4: Target how they will feel when you have transformed them

What emotion would your target market give anything to experience? Relief? Power? Exhilaration? Peace? This is what you will deliver when they experience the change you offer to them.

They really don’t care how you will do it. All they can think about is how they want to feel when it’s all over. Deliver that promise to them in your authenticity, and you will become a client magnet.

Copy writing Key #5: Include an action step

Always, always, always give them homework. Click here. Go there. Sign up. Tell them how to take the next step and make it urgent that they do it now. Forget to give out an assignment and all you’ve accomplished is to inspire your prospect. They will probably miss the amazing metamorphosis they would have had by working with you.

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